Modernize your data to drive results and leverage AI
Frontier transformation starts with a modern foundation. To turn ambition into results - lower costs, stronger security, and room to grow - SMBs need their apps, data, and infrastructure working together. But technical debt and siloed legacy systems often stand in the way. With agentic tooling accelerating modernization efforts, organizations can move faster, reduce complexity, and establish the foundation needed to unlock AI.
SMBs that choose Microsoft and its partners to modernize benefit from:
- Efficiency and familiar tools - SQL Server modernized to Azure can deliver up to 5x faster performance compared to on-premises environments.
- Unified data powering insights and AI with Microsoft Fabric.
- A trusted, secure cloud foundation built by a leading security vendor.
Ready to get started?
Jump to Go to Market
Featured resources
Explore key resources for leading Modernize your data to drive results and leverage AI conversations with your customers.
To-Partner Partner Opportunity Deck
Discover the SMB data modernization opportunity and partner growth potential.
SMB Partner Playbook
Practical guidance for leading modernization customer conversations.
To-Customer L100 Pitch Deck
Ready-to-use deck for customer conversations, inclusive of discovery questions.
SMB Customer Stories
See how SMB customers are driving results by modernizing their data on Azure.
Go to market
We’ve curated the top go-to-market resources you’ll need to align your selling motion with the Microsoft Customer Engagement Model.
Partner sales journey
Listen & consult
Build pipeline by targeting and executing campaigns
Inspire & design
Build intent with immersive customer experiences
Empower & achieve
Accelerate wins with incentives and sales tools
Realize value
Deploy and drive usage to deliver faster ROI
Manage & optimize
Drive expansion with upsell and third-party extensions
Four questions to open a modernization conversation (blockers, cost/TCO, current estate, success outcomes).
A single source of truth for positioning, three value pillars, proof points, and hero products.
Deliver a one-day, hands-on Fabric workshop to connect with customers, prove value, and generate qualified modernization leads.
Ready-to-present deck: today's landscape, why Azure, three benefits, next steps.
How Microsoft Fabric unifies spreadsheets, databases, and SaaS into one AI-ready source of truth - powering insights, shared business context, and secure, governed data.
Discovery-led guide for the Fabric data conversation - map customer cues to the right proof points, demos, and stories.
Partner-ready messaging & positioning for the Fabric data story.
Click-through/narrated demos that move talk to action.
Prove value fast with a funded pilot or proof of concept.
Discover, assess, and migrate on-premises servers, databases, and applications to Azure using Azure Migrate tools and best practices.
Accelerate deal closure with CSP incentives and offers to modernize infrastructure (subject to partner eligibility).
Jumpstart your Frontier for Azure projects with no-cost deployment assistance from Microsoft experts.
Pre-built accelerators to deploy prototypes and production workloads quickly.
A set of quality-driven tenets, decision points, and review tools to help build a strong technical foundation and optimize live workloads.
A collection of guidance, frameworks, and best practices to help organizations accelerate cloud adoption and successfully modernize workloads on Azure.
Built-in tools, services, and recommendations to help customers strengthen security, optimize costs, improve performance, and maximize the value of their Azure investments.
Drive expansion and earn incentives as the customer scales their modernized estate.
Ongoing optimization for performance, reliability, and cost—the annuity motion that deepens the customer relationship.
Build a practice
Leverage these resources to develop a growth plan for your modernization practice.
Your recipe for the practice—depth sales/execution guidance, when to use each asset, how to sequence engagements.
See the business case for leading modernization with Microsoft: the market opportunity, partner margins, and the FY27 investments that help you grow recurring revenue.
Customer propensity lists to identify your best modernization prospects.
Free, comprehensive skilling and on-demand courses to build your team's modernization capability.
Role-based credentials to differentiate your business: Azure Database Administrator, Azure AI Cloud Developer, Fabric Analytics/Data Engineer, Cloud & AI Security Engineer.
One front door for expertise, funding, and skilling - expanded for SMB in FY27.